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Called to Care: How EntreGrit Multiplies Retention, Performance, and Growth
Called to Care: How EntreGrit Multiplies Retention, Performance, and Growth

Aaron Marcum
12 hours ago5 min read


The Back Stage Trap That Silently Slows Home Care Growth
Most owners don’t set out to build a complicated business. But over time, complexity creeps in like a slow-moving fog:
• Decisions must flow through you
• Processes live inside someone’s head
• Tools multiply instead of consolidate
• Tasks get reinvented because nothing is documented
• Everyone is busy, but few things move forward
• You’re drowning in details instead of leading
This isn’t a growth problem. It’s a Back Stage problem.

Aaron Marcum
Dec 33 min read


The Broadway Secret Every Home Care Owner Needs to Know
The Broadway Secret Every Home Care Owner Needs to Know

Aaron Marcum
Nov 264 min read


Building a Sellable Home Care Agency Starts with Cultural Alignment
Building a Sellable Home Care Agency Starts with Cultural Alignment

Aaron Marcum
Nov 112 min read


Why a Sellable Home Care Agency is a Thriving One
If you’re a home care owner who’s ever thought about selling your agency “someday,” here’s the truth: Your business must always be sellable, even if you’re not selling today. A sellable agency operates at higher levels—it’s organized, scalable, and led with clarity. It’s the kind of business that gives you freedom now and future options later. EntreClarity: The Foundation In my bestselling book “EntreThrive,” I call this first entrepreneurial law EntreClarity—the foundati

Aaron Marcum
Oct 284 min read


Finding PERMAV in the French Alps: A Journey of Grit, Growth, and Gratitude
On Day 2 of our 8-day cycling journey through the French Alps, I found myself riding up the legendary Cormet De Roselend—alone. That...

Aaron Marcum
Aug 63 min read


The End of Always-On Leadership: Why Home Care Agencies Must Evolve or Fall Behind
Picture this: It's 9 PM on a Tuesday. You're still answering emails about staffing schedules while your family watches a movie without...

Aaron Marcum
Jul 233 min read


Breakaway Insights: Is Your “Dip” Worth It? Or Time to Pivot?
In his book The Dip , Seth Godin makes a powerful distinction every leader should know: the difference between a dip and a dead end....

Aaron Marcum
Jul 153 min read


Positive Sales Psychology: Turning Hesitation Into Commitment (Without the Pressure)
In traditional sales, urgency often wins. But in home care, urgency without trust can backfire. Families are navigating complex...

Aaron Marcum
Jun 243 min read


The Strategic Power of Positive Emotions in Home Care Leadership
When I first started my first home care agency in 2002, I was 29-years old and quite naïve in the ways of creating a purpose driven...

Aaron Marcum
Jun 33 min read


When You’re Bonking in Business: Why Autonomy is the First Step to Growth
Have you ever heard of “bonking” in cycling? It’s when your energy completely crashes. Your legs stop cooperating, your vision blurs, and...

Aaron Marcum
May 273 min read


What Happened in Nashville Won’t Stay in Nashville
Last week in Nashville, something special happened. Home care leaders from around the country gathered for a 3-day Breakaway365...

Aaron Marcum
May 223 min read


Stop Competing, Start Creating: Your Blue Ocean Breakaway
Let me ask you a question. Are you sick of swimming in that bloody Red Ocean where every home care agency is fighting over the same...

Aaron Marcum
May 12 min read


Creating a KEEPing Culture™ – Winning the Retention Battle in Home Care
I’m honored to be one of the opening speakers at the upcoming Home Care Association of New York State (HCANYS) conference (April 30th) on...

Aaron Marcum
Apr 223 min read


Transform Your Home Care Office Team Onboarding, Transform Your Growth and Decrease Your Burnout
If you're like most home care owners I talk with, finding and keeping great office team members keeps you up at night. You've probably...

Aaron Marcum
Apr 83 min read


Core4 Alignment: The Foundation for Creating Your Good Life in Home Care
As entrepreneurs in the home care industry, we're all searching for that perfect balance—where our business thrives, our teams are...

Aaron Marcum
Mar 253 min read


AI FOR HOME CARE LEADERS: CREATE YOUR GUIDING TRUTHS
AI isn't just for streamlining operations— it can help you discover your deepest purpose and align your business with your personal...

Aaron Marcum
Mar 183 min read



Aaron Marcum
Mar 110 min read


Unleash your Guiding Genius: Your Superpower for Scaling your Home Care Business
Success in home care leadership stems from aligning your personal values with your leadership style through two key concepts: Guiding...

Aaron Marcum
Mar 32 min read


The Hidden Currents of Home Care Leadership: Scaling Without Burning Out
Two summers ago, I took a rugged fishing trip to Alaska, which I write about in my book EntreThrive. This trip changed my perspective...

Aaron Marcum
Feb 253 min read
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